My series “A Dog’s Life” wins an IPA Award. In this post I talk about why I never stop trying and why you should invest in a personal project.Read More
Adobe Create Magazine interviews me about my work as an animal photographer and about my spiritual life.Read More
It’s easy to prepare for a portfolio review. But what happens when the day arrives? In this post I explain what actually happens and how to get the best out of it.Read More
A Portfolio Review is one of the best investments you can do for your career. In this post I’ll give you the best tips to make your money worth it.Read More
In this post, I explain EVERYTHING that was involved in creating the series and the entire creative process I went through to bring the concept to life.Read More
Find out where the idea of the series comes from and the stories behind each dog.Read More
It is significant how consumers are drawn to animals in advertising. An image or commercial of any animal, from kittens to dogs to even elephants do in fact spark a real emotion in many humans. Animals such as cats and dogs provide a great deal of psychological release that intensifies feelings. Marketing experts play on this, and many animal-loving consumers feel at ease listening to the many selling points of animal-centered ads.
1. Emotional and Physical Attraction
There is much research that shows pet ownership alone has a variety of health benefits, such as the reduction of stress and the lowering of blood pressure, and marketing professionals understand this. They also understand that it is scientifically proven that human emotional connection to animals doesn’t stop with actual ownership. Looking at animals in commercials also invoke an emotional, connected response to animals, and when they are used to help sell a product, the brain makes a connection.
Animal commercials and advertisements are not all about cute little puppies and kittens. Depending on the product or service a company is selling, they may use a variety of animals that represent their message. As dogs represent loyalty, human interaction, and family, the lion represents courage and strength, the wolf symbolizes leadership, and the horse stands for freedom. Companies and organizations research the type of animal to use in their advertisements to target a specific audience and, before this, they acknowledge what their product stands for as well.
Animals can be quite humorous, can’t they? In many cases, their cuteness and comedic effect is more so than their human counterparts. This is why commercials with animals doing funny things hold our attention. Laughter is the best medicine, and feel-good marketing can be the ticket to anyone purchasing their product or service. Being very effective as a selling tool, hilarious endorsements catch viewers’ attention and keep them thinking about what they viewed.
More and more people are finding pet ownership and companionship to be a source of pure joy and peace. It definitely makes sense for companies to use pets and other animals either as the main “character” or somehow involved in the commercial. Some companies use animals as their actual logo or “spokesperson” – just think of the Geico Gecko! He’s a cutie, isn’t he?
Natural spaces with natural lighting can really let your companion shine through! Here are five amazing locations to get the best images of your pet, and the good thing is these places can be found close to you!Read More
Souther California Homes talks about my work as a Pet Photographer in Los Angeles.Read More
"Love Is Raw" Campaign for Nature's Variety Instinct.
In this photoshot I had to work between cameramen, mostly with natural light and against the clock. Check out the behind the scenes!
My latest photoshoot was spent with Gabriel, who is blind, along with his guide dog. In this post, I share some tips on how to work with a visual impairment client.Read More
Making a dog wag its tail is not as easy as it sounds. Read this post to learn different tricks to make a dog wag its tail at the right moment!Read More
Taking photographs for Natural Balance was a unique experience, as I had the pleasure of meeting people (and their dogs) from several different walks of life. Even though all of the pet owners were so very different, they all had one thing in common: the true love for their dogs.Read More
Being proactive and making specific goals can help you get those photography gigs you have always dreamed of. These tips from me can help you become the professional photographer that your clients will recommend for future work and will help your business flourish!Read More
Although animals in movies and commercials do bring in large audiences and may be successful at selling products, the animals' welfare and well-being can be put at a disadvantage, and thus, suffer the consequences.Read More
As a professional animal photographer, the work doesn't stop with domestic pets. Having the opportunity to spend the day with Katara, a falcon, his owner, and model was quite the uplifting experience.Read More
Taking captivating pictures of multiple pets can be tricky! With these tips, as well as practice, you can be successful and become more confident during your next client session.Read More
Coping with the loss of a pet is never easy. End of life images of you and your loved one will be cherished forever, and will always keep his memory alive.Read More
My work has been chosen by One Eyeland Photography to be part in their esteemed book: Best of the Best Photographers 2016.Read More