This article explores essential techniques, tips, and strategies for taking stunning graduation photographs that honor the graduate's achievements and the day's joyful spirit.
Read MoreGET CREATIVE: 7 Awesome Themed Photo Shoot Ideas for You and Your Dog
Dive into a world of creativity as we explore unique concepts to immortalize your bond in every shot. Get ready to unleash the magic with these exciting ideas!
Read MoreThe Ultimate Guide of Tips to Photograph your Dog/Cat like a Pro. (Copy)
Capture your pet's personality like never before with this complete and comprehensive list of tips.
Read MorePhotoshop for Photographers Course: Unlock Your Creative Potential
Discover how mastering Adobe Photoshop, enriched with AI capabilities, revolutionizes photography editing, empowering photographers to unlock their creative potential and elevate their skills.
Read MoreHow to Set Up a Pet Photography Studio - The Beginner's Guide
This guide will help you with everything you need to know about getting started with how to set up a pet photography studio.
Read MoreCreative Ideas for Photographing Your Pets on Your Own like a Pro
As an animal photographer, I am frequently asked, "How do you manage to make dogs and cats look at the camera?" In today's post, I would like to share with you some of the simplest yet creative ways to capture stunning photographs of your pets.
Read MoreBuild a Strong Brand with Professional Animal Photography
Hiring a professional animal photographer is crucial for any business related to animals or pets, whether you're just starting out or a well-established brand. They can help you confidently build or rebuild your brand's image and make a lasting impression on your customers.
Read MoreThe Art of Storytelling: How to Build a Compelling Photography Brand in 2023
In the competitive world of photography, standing out from the crowd can be challenging. In this article, we will explore the evolution of storytelling in photography branding, the key elements of a successful photography brand, and the trends to watch out for in 2023.
Read MoreHow To Highlight Text In Photoshop CC? [An Easy Guideline]
New Tutorial!
Learn How to Highlight Text in Photoshop to Elevate Your Designs with this step-by-step Guide.
Smart Technology For Pets
Now there is a whole range of smart technology devices designed with pets in mind. Find out what works, what doesn´t, and how to make the right choice.
Read MoreThe Importance of Personal Projects
Personal projects cost time and money. So why photographers do it? In this post I explain why they are so important and how they are the best investment you can do.
Read MoreWinner of an IPA 2018 Award
My series “A Dog’s Life” wins an IPA Award. In this post I talk about why I never stop trying and why you should invest in a personal project.
Read MoreAdobe Create Magazine Interviews Me About My Work
Adobe Create Magazine interviews me about my work as an animal photographer and about my spiritual life.
Read MoreWhat to Expect when You Attend a Portfolio Review
It’s easy to prepare for a portfolio review. But what happens when the day arrives? In this post I explain what actually happens and how to get the best out of it.
Read MoreHow to Prepare for a Portfolio Review
A Portfolio Review is one of the best investments you can do for your career. In this post I’ll give you the best tips to make your money worth it.
Read MoreThe Art of the Personal Project & The Creative Process Behind it
In this post, I explain EVERYTHING that was involved in creating the series and the entire creative process I went through to bring the concept to life.
Read MoreAbout my Latest Series "A DOG'S LIFE"
Find out where the idea of the series comes from and the stories behind each dog.
Read MoreTail of 20 cities - My Story with my Dog Riff
I'm honored to be featured in Rover.com’s Tail of 20 Cities, celebrating my amazing dog Riff and unique city along with 19 other photographers from around the world.
Read MoreThe main 3 REASONS WHY Pets are used by Brands to Reach Customers
It is significant how consumers are drawn to animals in advertising. An image or commercial of any animal, from kittens to dogs to even elephants do in fact spark a real emotion in many humans. Animals such as cats and dogs provide a great deal of psychological release that intensifies feelings. Marketing experts play on this, and many animal-loving consumers feel at ease listening to the many selling points of animal-centered ads.
1. Emotional and Physical Attraction
There is much research that shows pet ownership alone has a variety of health benefits, such as the reduction of stress and the lowering of blood pressure, and marketing professionals understand this. They also understand that it is scientifically proven that human emotional connection to animals doesn’t stop with actual ownership. Looking at animals in commercials also invoke an emotional, connected response to animals, and when they are used to help sell a product, the brain makes a connection.
2. Symbolism
Animal commercials and advertisements are not all about cute little puppies and kittens. Depending on the product or service a company is selling, they may use a variety of animals that represent their message. As dogs represent loyalty, human interaction, and family, the lion represents courage and strength, the wolf symbolizes leadership, and the horse stands for freedom. Companies and organizations research the type of animal to use in their advertisements to target a specific audience and, before this, they acknowledge what their product stands for as well.
3. Humor
Animals can be quite humorous, can’t they? In many cases, their cuteness and comedic effect is more so than their human counterparts. This is why commercials with animals doing funny things hold our attention. Laughter is the best medicine, and feel-good marketing can be the ticket to anyone purchasing their product or service. Being very effective as a selling tool, hilarious endorsements catch viewers’ attention and keep them thinking about what they viewed.
More and more people are finding pet ownership and companionship to be a source of pure joy and peace. It definitely makes sense for companies to use pets and other animals either as the main “character” or somehow involved in the commercial. Some companies use animals as their actual logo or “spokesperson” – just think of the Geico Gecko! He’s a cutie, isn’t he?
The Top 5 Best Places to Photograph your Pet
Natural spaces with natural lighting can really let your companion shine through! Here are five amazing locations to get the best images of your pet, and the good thing is these places can be found close to you!
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