Smart Technology For Pets

Smart technology is making lives more convenient and secure with a number of products designed for homes and humans. In recent times the industry has exploded as more products are continually added to the smart tech market. Now there is a whole range of smart technology devices designed with pets in mind. Whether it’s a fitness tracker, a more secure home or just keeping in touch with your pooch while you’re out of the house, there is sure to be a smart technology solution to suit your needs.

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Food and water

Automatic food and water dispensers for pets have been around for decades. Unfortunately, the older types can’t stop your hound from gorging on the entire week’s supply of treats you stocked it with, or the water bowl from tipping and leaving them without a drink while you are out. Smart pet feeders like the PetSafe Smart Feed can control portion size as well as the times your pet has their meals.

Spilt water bowls are a common complaint for dog owners and a real worry if you are out at work and unable to re-fill it for them. The Platinum Pet Fountain provides one of the healthiest answers to this problem. Pet owners are able to fill a large, spill resistant reservoir that dispenses water as a free falling fountain, collecting in a splash resistant receiving ramp that includes an adjustable flow. What’s more, water passes through a charcoal filter and is aerated by the waterfall, so you know your dog or cat is getting the best drinking water possible.

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Play time

Whether it’s keeping in touch while you’re out of the home, or just engaging with your dog throughout the day to keep them happy, there is a wide range of smart toys and games available to help you do this. Enabled by wifi connections, PetCube and PetChatzHD allow you to see, talk, play and dispense treats for your pet remotely. PetChatz HD even includes a calming scent diffuser that’s great for pets with separation anxiety. Pet Cube allows you to play with your pet using a remote controlled laser that they can chase around your living room to keep them active throughout the day.

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Rest and relaxation

Having a bed that provides a comfortable and secure place for your dog to sleep is just as important as it is for you or me. Your dog’s bed doesn’t have to be ‘smart’ to provide the comfort they need, as long as it’s big enough and able to support their needs (think washable covers if your dog likes to get mucky!), they should be happy.

If you are looking for a smart option, the Petrics smart bed for dogs could be the thing. Working in conjunction with a companion activity collar, data is collected on your dog’s weight, activity levels, rest periods, allowing you to monitor their health and spot any issues early on. It even comes with climatic controls to ensure a comfortable sleep.

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Secure pet, secure home

Home security can be a tricky issue when you have pets at home. The usual monitors and sensors can easily be set off by your pet wandering around the house, causing you more worry than feelings of security. SimpliSafe Home Security has pet sensitive sensors to track what’s going on in your home while you’re away and won’t sound the alarm because your pooch headed in from the yard. It also includes video monitoring via an app on your smart phone, detects fire, smoke and carbon dioxide levels and can even unlock the door remotely if your dog walker forgets their key.

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What are your thoughts on technology for pets? Do you use any of them? Comment below to share your experience with me!

The main 3 REASONS WHY Pets are used by Brands to Reach Customers

It is significant how consumers are drawn to animals in advertising. An image or commercial of any animal, from kittens to dogs to even elephants do in fact spark a real emotion in many humans. Animals such as cats and dogs provide a great deal of psychological release that intensifies feelings. Marketing experts play on this, and many animal-loving consumers feel at ease listening to the many selling points of animal-centered ads.

Spotify Gets Into Pet Adoption After Learning Dogs Have Their Own Musical Tastes.

 

1. Emotional and Physical Attraction

There is much research that shows pet ownership alone has a variety of health benefits, such as the reduction of stress and the lowering of blood pressure, and marketing professionals understand this. They also understand that it is scientifically proven that human emotional connection to animals doesn’t stop with actual ownership. Looking at animals in commercials also invoke an emotional, connected response to animals, and when they are used to help sell a product, the brain makes a connection.

Budweiser is well-known for using pets in its commercials because they know its videos will go viral and that will increase their brand-awareness.

 

2. Symbolism

Animal commercials and advertisements are not all about cute little puppies and kittens. Depending on the product or service a company is selling, they may use a variety of animals that represent their message. As dogs represent loyalty, human interaction, and family, the lion represents courage and strength, the wolf symbolizes leadership, and the horse stands for freedom. Companies and organizations research the type of animal to use in their advertisements to target a specific audience and, before this, they acknowledge what their product stands for as well.


 

3. Humor

Animals can be quite humorous, can’t they? In many cases, their cuteness and comedic effect is more so than their human counterparts. This is why commercials with animals doing funny things hold our attention. Laughter is the best medicine, and feel-good marketing can be the ticket to anyone purchasing their product or service. Being very effective as a selling tool, hilarious endorsements catch viewers’ attention and keep them thinking about what they viewed.

Purina uses a cute puppy and some humor to promote Puppy Chow.
The video got viral with over 18M views.

 

More and more people are finding pet ownership and companionship to be a source of pure joy and peace. It definitely makes sense for companies to use pets and other animals either as the main “character” or somehow involved in the commercial. Some companies use animals as their actual logo or “spokesperson” – just think of the Geico Gecko! He’s a cutie, isn’t he?

As part of a cross-marketing campaign between Marvel Studios and Geico, the insurance company, a new commercial featuring Baby Groot and the Gecko was released. Guardians of the Galaxy's Groot teams up with the Gecko to help him on his journey to save people money

Natural Balance Pet Food's Campaign "I Believe".

Natural Balance Pet Food's Campaign "I Believe".

Taking photographs for Natural Balance was a unique experience, as I had the pleasure of meeting people (and their dogs) from several different walks of life. Even though all of the pet owners were so very different, they all had one thing in common: the true love for their dogs.

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